These Staggering ways to promote your business will surprise you
Few more weeks ahead, we are stepping into 2016 and leaving behind an amazing year 2015. The marketing professionals and entrepreneurs are gearing up to reinvent new ideas to promote your business and attract customers, and the sales are bigger online as people are getting more comfortable shopping online. Well, if you can sit at your own comforts and do the shopping, who isn’t interested to buy online isn’t it? You as an entrepreneur should hop on to the newer and more innovative ways of attracting customers to their online sites.
Image source : webstrategiesinc
Here are 12 ways with different ideas to promote your business online and make the customers walk into your site and actually shop for things.
1. Create online events.
Host events based on your product to reach more people. Events and gatherings online will allow people to visit your website more than before. Based on your commodities, events such as online discussion, competitions, events that allow people to participate and many such events will help your product and company to get recognized and more visitation of people.
2. Introduce yourself on YouTube.
What is better than to have a video to view about a product? People love to view a video of the product for which they are willing to spend their precious hard earned money. Getting followers are not a new thing, but getting a proper video out there with your services and any other news which you like for customers to know is one of the new ways of introducing self and gets recognized in digitization market faster.
3. Awards for using product.
To get something, you need to offer something. Reading testimonials of people actually using the product can be really helpful to find a positive word in spreading across the world. Now, all you need to do is announce simple prizes and awards for people using the product and for giving honorable remarks of your items. Why not ask branded merchandise and products to get back-linked to your products as a gift or awards and introduce your items along the way.
4. Create Apps accessible on all platforms.
People use internet more for all kind of entertainment and based on latest statistics, the year 2016 will have about 46% in the advertising using mobile Internet. While this year 2015 it was 30%. The rise in the advertising over mobile internet will help you to reach out to more customers if they can find you on their smart phones and tablets on the go. Hence, creating apps to be available on all the OS is another way of reaching out to customers. Entrepreneur is already gearing up to make apps when they own a website, but most will be available either for Android OS or for iOS. Just like Sachin Bansal and Binny Bansal did win over the e-commerce market with online market of all the products by introducing special deals on app.
5. Provide free samples.
‘Buy one get one free’ has its value more than the others which comes without any discounts. The word free attracts more people to check on the item. Discounts and offers are seen everywhere. Get involved in charity and other activities.
It’s the give and take policy which gives you more recognition and gets you on top of the ladder. Your product the genuine one that might be yet, it still needs to get out there and be seen. How can that be done? While you sell your products online create fund raising events to help the poor and needy. Reach out and donate more and more helps you to be recognized better in the market, thereby giving scope to your product.
6. Personalized note or postcard.
Reaching up the top position sure should be your aim, but along the way do not forget to reach there, it is your valued customers that matters the most and are the people who takes you up there giving you more business and recognition.
Kathy Dalpre, owner of Bride Appeal Web Design and SEO did win over many of her customers by sending a personalized note through snail mail and reached out and built a trusted bond. This helps to build a good relationship with your customers and they bring you more referrals.
7. Maintaining effective blogs.
The content market is an effective tool and most are already trying to own a blog for their website, while many still do not have an idea of what a blog could do. Discussing about similar topics as of your products and helping people to talk about their opinions and share feelings not only will help the customers to reach out, but will also help in bringing more traffic to you site and increase the visitors.
The cliche here is quality content and many fail to notice that when the traffic gradually falls down. About 78% of marketers have invested their funds in digital marketing and content market generated 3 times more the expected results than the outbound marketing while it also costs 62% less. Making sure of the best quality of your blog will definitely help more ants to find its sugar.
8. Video Marketing in India.
The year 2015 coming to an end, the market for content in video format is increasing its demand in the market. While content market in reading articles still has its glow, people are finding video product reviews and other things more interesting. India with its vast knowledge in technology has a fast growth in digital marketing and based on their growth it stands second best after China.
The latest trend in India with video marketing is the 1 or 2 minute video known as the explainer videos which, goes viral in all the sites with catch phrases and touching emotions. People do not have patience to watch more than that, as it can get boring.
9. Think global than local.
Your business might be a small one, but your thoughts and focus should reach to a global level as the competition is higher. It’s the online world, and people can reach any store they desire from just the tip of their fingers. If you aim only for a set number of people, there will be fewer people engaged in buying or either knowing your product. Amazon can be a competition even for a local book store. Build your website keeping the global market in mind and reach out to the people from all corners.
10. B2B nurturing.
It’s not about good rapport only with customers that make you branded but also about building a relationship with other business members who are actually the clients of your company.
Everyone needs someone to lift them up and put them into a right path to walk swiftly and reach a great destination don’t we? Maintaining a good B2B leads and creating backlinks to your business giving leads from the other companies is the latest trend in the digitization market and you need to adopt them too if you have not already.
11. Socializing power In India.
India is the second largest audience for Facebook. It might be an old method to tweet and post on socializing networks; still it is one of the great strategies for the Indian market, as people are more engaged in networks such as the Facebook, Twitter and Whatsapp. About 82 million monthly active users are seen with Facebook, 20 million for LinkedIn, 52 Million with YouTube and 42 million with Twitter of Indian population. Socializing networks has the greatest advantage with digital marketing. Here is the statistics of Indian market for socializing networks.
What’s your genius tip for reaching more customers online? Share your best insights by leaving a comment below.